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Newsletter and broadcast
sponsorship opportunities are available. For more information, call Debbie
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"Networking is not a numbers game. The
idea is not to see how many people you can meet; the idea is
to compile
a list of people you
can count on."
In this Issue: |
Put the South Shore Women’s Business Network to work for you. See and be seen at any or all of the events outlined below.
We are pleased to announce that we can now accept on-line credit card registrations. And yes – we now accept American Express in addition to Discover, Mastercard and Visa. This feature will allow more convenience for you in the registration process and for your own records. Try it now for any of our upcoming events.
Fashion Show and Holiday
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LUNCHEON
SCHEDULE:Our regionally located luncheon events are developed to give you lots of opportunity to get connected on the South Shore. Enjoy great food, introductions from everyone attending and facilitated networking. Increase your visibility to prospective clients and referral sources by participating in any of our events. All luncheons run from 11:45 to 1:30 p.m.
Norwood Luncheon – December 4, 2006Bon Caldo Hingham Luncheon - December 12, 2006Rustic Kitchen Meal: Herb crusted haddock or chicken ceaser salad Plymouth Luncheon - December 20, 2006East Bay Grill Meal: Baked Scrod or Greek Chicken Salad NOTE: The cost for Lunch and Breakfast is Pre-registration $25.00 members, $40 non-members. At the door $30.00 members, $45.00 nonmembers. First Time Attendees are invited to take a one time advantage of our member rate prior to joining the Network. |
Psst…here’s your chance to help your network grow its membership. Bring a guest at the member rate! You can extend this offer to just about anyone: colleagues, friends, family and even clients. We all know that SSWBN is a great place for coaching, contacts and collaboration, so why not share that with your acquaintances. We want to help grow their businesses. There is no limit to the number of guests you can invite to use the member rates. So start spreading the word today.
FREE MEMBERSHIP!!!!
A $235 Value!
The SSWBN will award one lucky member a free one year membership. The SSWBN member that brings in the most new paid memberships by June 1, 2007 will win a free one year membership. The winner will be announced at the Celebration event to be held in June, 2007.
AS IF THAT WERE NOT ENOUGH...any member that brings in a new paid membership will receive a $25 SSWBN Gift Certificate to be used as a registration fee for any of our regular networking events. There is no limit to the number of $25 SSWBN Gift Certificates you can win! If you bring in a new paid member, you get a $25 Gift Certificate, it's that simple. And if you bring in the most members - you win the Grand Prize - a free one year membership.
NOTE: REGISTRATION POLICY - To receive the Pre-registration price, reservations must be received no later than 2 business days prior to the event. This includes mail, e-mail, fax, and telephone calls. At the door, walk-in registrations are always welcome.
Cancellation Policy: Must be received 2 business days prior to 5:00 p.m. for credit to alternate meetings.
Targeted Business-to-Business
Direct Marketing Having started your own business, you know it’s hard to get your company name and story known. You also know how hard it can be to bring in new business – something all businesses need to succeed. Targeted direct marketing helps get your story out to a select group of companies, builds credibility, and ultimately brings in new business! Weaving together strategies and techniques from public relations, direct mail, email and telemarketing can help you create a strong, cohesive new business campaign. The steps I use for my campaigns are similar to networking – you want people to get to know you and your business. The more people that know you and your business, the better your chances are of getting business. Because direct marketing can be expensive you can’t hit everyone, so you need to focus on companies that will want or need your products or services. It’s important to understand… it’s better to hit the right audience with a good message several times than it is to hit an uncertain group with the best copy and graphic design. Researching the right people to contact is important. If you’re not sure who you should talk to, plan on contacting a high-level executive who can put you in touch with the right person. After that you’ll want to write a couple of letters and emails. At the beginning of each letter/email, you need to WOW them. You need to introduce yourself and tell them why you are the best at what you do. How do you WOW them? By differentiating yourself from everyone else that does what you do. Everyone has competition, and it’s important to realize this. You need to be able to communicate why you are great at what you do. After sending out a series of letters and emails, take the time to make a follow-up phone call. By this time, the people you’re contacting should recognize your name and company name. It’s not a cold call – at least, I don’t think so. Talk to people to see if there’s any interest in your products or services. The information you receive from talking with potential prospects is extremely valuable, and you can use it to help improve your business. If possible, send out samples or brochures to the targeted group of people. This allows people to learn more about you and your company. After that, follow up with a call asking if they’ve received your "additional information". It’s a great way to get a conversation going. If the potential prospects aren’t around, leave a message. It’s just another way for you to get your name and company name in front of them. It gives you another chance to let them know you have a real business with products or services they can use. Consistent follow up throughout the campaign is as important as hitting the right audience. Usually, the potential prospects don’t know you or your company. By getting your name and story in front of them in a 3 to 6 month time period and by varying the ways you contact them (mail, email, phone calls); you are creating a strong, cohesive marketing campaign that differentiates you from your competitors. Lastly, document all your work. The more details you have, the better prepared you’ll be to take the next steps in bringing in new business. |
Attorney Maria E. Recalde, a shareholder with the regional law firm of Sheehan Phinney Bass + Green, was named to the Wellesley College Development and Outreach Council. The Council works to ensure fund-raising and outreach to alumnae, parents, friends of the College and the public. Its responsibilities and duties include providing input to the Board of Trustees, the President of the College and the Office for Resources and Public Affairs regarding the College’s fund-raising and outreach. Recalde is a 1985 alumna from the College. Recalde focuses her legal practice on Internet and e-commerce law, as well as on intellectual property, unfair competition and complex business litigation. She also provides general corporate representation to small businesses and emerging companies. Sheehan Phinney Bass + Green is a regional business law firm with offices in Boston, MA, and in Manchester, Concord and Lebanon, NH. The firm provides a broad range of sophisticated legal services to businesses and institutions in traditional and developing areas of the law. The firm’s diverse client base includes local and regional businesses, as well as national and international businesses with interests in the Northeast. Linda Merrill of Chameleon Interiors has joined the International Furnishings and Design Association (IFDA). She is already active in the New England chapter and has taken on the responsibility for their newsletter. Linda also announces that she's received her first paid sponsorship for her online magazine/blog ::Surroundings:: as well as forged several online partnerships and links exchanges. Finally, Linda is traveling to Florence at the end of November to visit the great art works and architecture, as well as to do some buying for clients. Lori Rohleder, a new member to the Network is proud to announce her promotion. Lori is an Independent Representative for Barefoot Books. She recently achieved her goal of becoming a Team Coordinator within the Barefoot organization. There are only 7 team coordinators in the United States, so this is an admirable accomplishment. Artist Jill Flynne’s (www. jillflynnedesigns.com) products are now being represented by Shore Art (www.shoreartgifts.com). They can be found in stores from Plymouth to Boston and north. Jill has also added new cards to her Send Out Cards (www.sendoutcards.com) line including a holiday card. Finally, Jill was a guest on the new WATD radio show, "Connect" on Sunday November 26th at 6:30 pm. Jayne Pelosi of Renaissance Interior Design was interviewed recently by the Patriot Ledger on holiday decorating. The article focuses on Designers in the South Shore who will come to your home and decorate your space for the holidays. Jayne will not only wrap your gifts and deck your halls, but she will fetch and trim your tannenbaum! The article is scheduled to run on Dec 2nd. Congrats once again to all members who are Movin’ and Shakin’! It has been a wonderful and prosperous year for so many members. I wish all of you and warm and festive holiday season and nothing but abundance in the New Year! Jayne M. Pelosi |
Nadine
Faust of C.H.A.R.T. Consulting was recently elected to a 2-year
term as the Chair of the Human Resource Group Advisory Board for
the South Shore Chamber of Commerce. Nadine has been active
in this group and has served on the Board for almost 10 years
and was Chair in 2000-2002.
New member Lori Rohleder of Barefoot Books www.mybarefootbooks.com would like to include a huge thank you to Beth Sobiloff, Birchwood Enterprises www.birchwoodenterprises.com. Lori "joined the Network in January, but just recently made the time to become an active member. Beth graciously agreed to be my mentor. During our first meeting, she gave me so many fabulous ideas on how to really get the most out of my membership. On her suggestions I'm going to join the Membership Committee. During our initial chat, Beth mentioned that (in addition to her web services) she makes and decorates birthday cakes under the name Earthmom Cakes. Having children with severe food allergies, I recognized her name from her work at Scalliwags (a popular hangout for young children). Well, Beth agreed to make a birthday cake for our sons' 10th birthday party. He has many, very severe food allergies and has never had a 'real' bakery-style birthday cake. Beth created a gorgeous and delicious cake, complete with lacrosse sticks as decorations. Andrew was thrilled! I could not be more pleased with my mentor! You never know who you will meet in the Network!" Jill Flynne of Jill Flynne Designs www.jillflynnedesigns.com wants to say thank you to the various SSWBN members who came to Jill’s Open Studio In-Home Party on Nov.12, including Jane Ford of Melaleuca www.melaleuca.com, Rosemarie Lanchester of Send-Out Cards www.sendoutcards.com, and Trisha Mahan (assistant to Caroline Kennedy, Derby Street Shoppes, www.srweiner.com). Jill also wishes to thank Terry Anderson, Mayflower Cleanpro www.mayflowercleanpro.com "for
another wonderful job cleaning my sofas for the holidays." Jane Ford of Melaleuca www.melaleuca.com wants
to thank Stacey Shipman of Let It Flow www.letitflowfitness.com "for
working with me to create a holiday season workout program that is actually
fun to do and resulting in increased energy for me these days." Finally,
I would like to say Thank You to Jayne Pelosi of Renaissance
Interior Design www.renaissanceinteriordesign.com for
doing such a great job of getting folks to place ads in the SSWBN Directory,
and especially for recommending me to quickly design ads for people
who didn’t have one ready! It was great fun to whip
out ads for Anne Antonellis of Duxbury Mortgage Services http://duxburymortgageservices.com, Jennifer
Bruni of Mercury Communications www.merccom.com,
Donalee Lacasse of Reliv http://reliv.com, Cheryl
Arlanson Russo of Arlanson Law Offices www.arlansonplan.com, and
Susannah Brown of The Law Offices of Susannah S. Brown http://attorneysbrown.com. Hope
you all love your ads, and I hope you get LOTS of business from the
Directory! |
Linda
Merrill, Chameleon Interiors
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