| Breakfast Meeting - October 26, 2006 MINING FOR GOLD: DIG UP MORE BUSINESS THROUGH CUSTOMER CONNECTIONS Effectively create and package new services based on client feedback Increase revenues by implementing client suggestions Prevent lost sales due to potentially poor references As business owners, we typically find out what our customers are thinking when it is too late. Frequently, we never know at all. But having this critical feedback and information offers a huge advantage. More than a customer satisfaction survey, customer perception interviews can be the single most important marketing activity a business completes this year. In this seminar you will learn valuable information about all aspects of a Client Perception Survey, including the survey process and follow-up procedures; how to leverage what you learn; why these surveys are so important; and some tips and ideas for ensuring a successful Client Perception Survey process. Find out now what your customers think - you need to know. Susan LaPlante-Dube is the president and owner of Precision Marketing Group. She has served in senior corporate roles in training, product and service marketing and has been quoted as an expert in numerous publications, including U.S. News & World Report and The Boston Globe. She speaks regularly throughout the Boston area on various marketing topics. She holds a BA in Organizational Communication, and a BS in Business Management. She is also president of the New England Women Business Owners organization. NOTE: The cost for breakfast is:
Pre-payment is strongly encouraged to facilitate a speedy registration and increase networking time. Pre-registration: IMPORTANT! Must be received two
business days prior to the event to be included in list of attendees. Register:
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